As you may know the search engines are becoming more and more competitive on a daily basis. This is even true for local results here in Edinburgh. Thankfully, there are professionals who can take on the daily tasks of ranking a business website for keywords and phrases that are going to bring in customers and leads. However, there are certain tasks that you can do to help bring more exposure to your website. Let’s take a look at three ways you can help make a difference and make the job a little easier for your Edinburgh SEO expert!
Help With Linking Opportunities
As you may already know a link is till one of the most sought after ways to gain rankings in the search engines. However, link building has drastically changed over the last few years. In the past, the site with the most links for that particular keyword would win the number one spot. In today’s search engine world, that type of link building will get your website penalized and buried in the rankings.
As a business owner, you have the ability to build relationships with other businesses in the area. Use these relationships to your advantage by seeking out links. This is especially helpful is the business is relevant to your own or has a relatively high authority.
Blog About Topics Your Customers Care About
Many businesses have a blog that is rarely updated and they are losing out on a valuable resource. While some local keywords are difficult to rank in the search engines, they are generally easier than global keywords. A blog allows you to build authority to your website and start ranking for many long tail variations of your keywords.
In addition, this type of blog is appreciated by your local community if you happen to cover local events. Blog about how you are supporting the local school or organizations. These types of articles rank very easy in the local search rankings and people will find your blog and website.
Solicit For Reviews
No matter what type of business or service you run, reviews are either going to make you soar or sink you. It is essential to start focusing on the customer and making them your number one priority because that is what will separate you from the competition.
Once you know that you have stellar customer service, start soliciting for Google reviews. Let your customers know that you would love to have a review on Google. Reviews and ratings are beginning to play a more important role in how local businesses rank in the search engines. Start this process now before your competition reads this article!
As you can see, there are a few strategies that you can easily put into play today. However, it is always best to discuss anything with your Edinburgh SEO expert. They have a plan for your site and know what is best. However, these simple techniques should not harm anything and they will likely appreciate the effort.