Video SEO is becoming popular and much more practiced each day. That is because video content has proved to be more engaging and effective at generating traffic for online businesses and by adding search engine optimization, you can expect a higher ranking on search engines. Moreover, you also need to understand that optimizing a video is not the same as optimizing a web page. Make sure that you use the right type of search query that can make it easy for search engines to identify your video content. Here is a step by step guide to help you with video search engine optimization
How To Do Video SEO The Right Way
1. Choose The Right Phrases Or Keywords For Your Video
If you want your video to be found by customers, you need to make sure that you use the right phrases. Popular search engines such as Google use a specific type of search queries to display videos. Keywords such as funny videos, reviews, and tutorials can be used to display video content on search engines. That is why it is advisable that you choose favorable keywords for your videos.
2. Create Interactive Content
Optimizing your video content for search engines also requires you to create interactive content. There are various interactive elements you can add to your videos to capture the attention of your viewers such as caption and also an annotation. Besides using these elements, you can also split the video content into short clips. This will give viewers the privilege of choosing a video that is appropriate for them.
3. Use Metadata
Search engines such as Google, Yahoo and bling do not have the capability to read or understand videos. However, with the help of metadata, you can easily describe what the video is about by adding the video filename, description, tags and video title as well. Moreover, metadata also provide details about the length of the video as well. Furthermore, make sure that the video title is concise and short, while the video description contains keywords and more details to help booth the ranking of your content.
4. Use Appropriate Thumbnail
The first thing that viewers look for is the video thumbnail. Therefore, it is advisable that you use a clear thumbnail and make sure that it is relevant to the main topic. Using the right video thumbnail will attract more viewers, and as a result, you will be able to generate more traffic for your video content.
With the help of this guide, you can easily improve your video SEO within a short period. Furthermore, you can reduce the cost of hiring a video marketing consultant since can develop the skills to do the task on your own.